DuckDuckGo promises to let you “search the Web without being tracked.” The search engine site touts a simple privacy policy: “We don’t collect or share any of your personal information.”

You can use DuckDuckGo on their iOS or Android app or extension by adding a private Web search to your favorite browser or by searching directly at DuckDuckGo.com. The site’s privacy browser extension blocks trackers and offers encryption for every device.

Why use DuckDuckGo?

Google is the obvious heavy hitter in search. The problem? The company keeps your search history forever. Plus, they are tracking everywhere you go online. Their trackers are on millions of websites.

Think about it: Ever looked at a new sweatshirt and decided against it only to find it following you in digital ads for days to come? That’s because of tracking. DuckDuckGo promises there are no trackers on its search engine. It even blocks Google’s and other company’s trackers, as well.

You might think you are achieving anonymity in Incognito Mode. But this doesn’t stop Google from saving your history. Companies, internet service providers, and governments can also continue to track you.

DuckDuckGo does not store IP addresses or other unique identifiers in its search logs. This means that they cannot create a search history or data profile on you or any other individual.

Does DuckDuckGo work?

The big question, of course, is how the private engine’s search results compare to competitors. The company claims it provides “truly private search results without tradeoffs in result quality.” DuckDuckGo says it offers “everything you’ve come to expect in your online search experience” including:

• maps;
• weather forecasts;
• local search;
• news;
• images.
• videos;
• shopping;
• definitions;
• Wikipedia references;
• currency conversions;
• flight information;
• calculator;
• timer;
• sports scores;
• Q&A reference.

Can DuckDuckGo compete?

Since its founding in 2008, DuckDuckGo has steadily gained users. On January 13, 2022, the search engine announced it had surpassed 100 billion all-time searches.

According to public traffic statistics in the same week, the highest daily number of search queries DuckDuckGo had seen was 110,439,133. Just a year ago, on January 11, 2021, the company announced hitting over 100 million searches daily.

Those numbers are impressive, yet as Search Engine Land puts it, “DuckDuckGo remains a very niche competitor.” Google has a huge market share (as much as 87.57 of searches). Bing, the next biggest competitor, accounted for 6.31%, Yahoo 3.25%, and DuckDuckGo 2.5%, according to statcounter.com.

DuckDuckGo is an attractive and useful option for people who want a higher level of online privacy.

Today’s marketing and online communications are all about customization and personalization. If you like a friend’s picture of an Art Deco door in Belgium, you see many more posts featuring similar designs. Or, if you view an area rug on a website, you’re suddenly bombarded with ads for rug stores when you next go online.

This can add convenience, but it is also unsettling. What companies online know about you could be more detailed than what your friends know. Take the following steps to regain control of what your computer, phone, and apps know about you.

Review your privacy settings

Whether going online from a phone, laptop, desktop, or tablet, get to know the device’s privacy settings. Some important settings to review include:

• email tracking – this can let people know if you opened their message or not;
• location tracking – personalizes recommendations but also tells search engines where you are;
• voice recordings – manufacturers use these to train virtual assistants, but pause this to keep your conversations to yourself;
• purchase history – this helps feed the machine so that businesses know how to target you in the future.

Opt out or block ads

Opting out of ads limits the information collected from your browser or device. The site or business still receives basic information about you, but you will no longer receive targeted, interest-based ads any longer. Apple’s iOS 14 allows app blocking, and you can also express your choice on Android devices.

Otherwise, use browser ad blockers, such as AdBlock Plus, or JavaScript blockers, such Ghostery, to limit ad tracking. Also known as content blockers, these software programs prevent ads from showing on websites you visit. You can find ad blockers for Chrome, Firefox, Opera, Safari, and Internet Explorer.

 Check your permissions

Watch the permissions you give apps. We have already talked about checking device settings, but you can also limit the permissions you give to apps. For example, social media accounts have privacy settings that allow you to control what’s logged about you.

Plus, check permissions for other apps. Clash of Clans doesn’t need location services, for instance. Or you might not want to give Slack access to your microphone and video recordings.

Use webcam covers

Covering your webcam stops someone from potentially seeing and recording you. If you think you’d see the light come on to show the webcam is in use, know that hackers can disable that. A simple sliding webcam cover closes the webcam when you are not using it to avoid a cybercriminal having access.

Covering your webcam can also come in handy in all those online meetings you’re having. A covered camera means you don’t run the risk of your colleagues catching you unprepared.

Limit information you provide

Social media has created a culture of oversharing. There are probably many things you’ve seen about friends online that you would rather not know. You’re also sharing more than you need to with the companies that you interact with online.

If you’re filling out a form for a download, you might fill out only the required fields. When you add an app, be stingy with your personal details. Think about it from a need-to-know perspective. For instance, that home design game you love to play doesn’t need to know where you went to high school or with whom you bank.